Artificial intelligence trends, tools, and strategies for publishers and advertisers.

How to Reduce Bounce Rate on News Websites with AI
News sites lose 70–90% of visitors after a single article. On-site AI chat and AI search keep readers engaged by answering follow-up questions from the publisher's own archive, increasing session depth and ad revenue.

The Publisher's Traffic Crisis: Why Google Search Referrals Dropped 33% and What to Do About It
Google search referrals to publisher sites have fallen sharply as AI Overviews answer questions directly in the search results. This guide explains what's driving the decline and what publishers can do to rebuild their traffic and reader relationships.